Cold Cycle Coffee built a machine that brews cold brew in 30 minutes instead of the traditional 18–24 hours, and does it at scale: a consistent batch that uses 40% less coffee grounds and pours a smoother, less acidic cup. The product was unmatched. The machine needed a design to match.
The Challenge
The original prototype was large, bulky, and resembled a typical cold-drink mixing machine. It did nothing to signal the uniqueness of Cold Cycle Coffee, and it clashed with the aesthetics of the cafes it was meant to live in.
We needed to design a coffee machine that brewed the best cold brew and also looked great on the counter of your favorite coffee shop, with no trade-off between the two.
Before
After
The Strategy
Eric advised and helped the Cold Cycle Coffee founders design their V1 machine so that it looks fantastic but is also easy to use. It had to have a unique, unmistakable design while staying functional, supporting the machine's signature features: creating recipes, visualizing temperature, and managing brew timing cycles.
There were many hardware constraints to factor in, including the location of the refrigeration unit, the hopper that holds the filters, and the spout for pouring the coffee. The placement of the LCD control display was especially important: close enough to connect with the machine, but never in the way of the pouring spout.
The Solution
Cold Cycle Coffee's V1 machine looks like it's from the future, because it is. An all-in-one machine that brews two gallons of the best cold brew in just 30 minutes, ready to serve chilled, wrapped in a brushed-steel drum and a refrigerated base that reads as equipment worth showing off.
The top handle of the machine pulls out a patented saddlebag that holds the coffee grounds and allows for maximum saturation, extracting the most flavor while keeping the same caffeine content.
The LCD screen on the right-hand side lets users cycle through every function, save their recipes, and monitor brew status, positioned to stay within reach without ever crowding the pouring spout.
The Impact
The V1 machine proves a cold brew system can be both the best performer and the best-looking thing on the counter. It brews two gallons in 30 minutes instead of 18–24 hours, uses 40% less coffee grounds, and gives up nothing on flavor or caffeine content in the process.
Beyond the brew, the design makes the machine easy to live with: simpler maintenance and cleaning than traditional machines, and an intuitive interface that lets users execute every function, save recipes, and monitor brew status at a glance. See it in the wild at coldcyclecoffee.com.